From the moment we were born, we had a great resource. We cried and laughed, were happy and sad, and dreamed and explored everything around us with curiosity. Our whole life was easier, brighter, and more emotional. We were ourselves. But over the years, society, our environment, and upbringing put us in boundaries and we started to ‘play games’. Every year we forbid ourselves to be real more and more, we are pressured by the standards we have to meet.
This realization prompted Lora Nekrasova, the founder of the Bibliotheque brand, to create her own perfume and psychology course in 2020. Working on herself and practicing as a coach for the international organization ICF, Lora came up with a formula similar to the wheel of life balance: for a woman to be happy, she must manage her eight natural resource states.
To be free.
To get rid of mental and physical stress and pain. To relax and harmonize inner and outer feelings.
To be loved.
To reveal the mysterious attractive female energy. To ask for help in the right way and to be weak when it is necessary.
To be daring.
Don't be ashamed of your strengths, which can become a woman's weapon that men fall in love with.
To be worthy.
Remember that you are worthy of more. Respect yourself, your thoughts and actions. Accept yourself as you are.
To be a dreamer.
Dream without boundaries and be transported to this light state of flight when you need to invent your future.
To be tender.
Radiate attractive feminine energy. To harmonize body and soul. Allow yourself to be protected.
To be sensual.
To be in love with your body and to awaken this state through scent and meditation. To love yourself before allowing others to do so.
To be a winner.
To distinguish between dreams and goals. To achieve any goal. Use and control your financial energy.
Just like the life balance wheel that coaches use to assess a person's satisfaction with their life, if you develop your one feminine state, the others will increase. If you develop all of them in a balanced way, your life's fulfillment and overall happiness will increase significantly.
‘In my perfumery and psychology course, I combined the three passions of my life - perfumery, psychology, and happiness,’ says Lora.
During the 24 days of her course, Laura sets herself the task of helping women:
- To see themselves in a state of femininity, confidence, and harmony with themselves and the world.
- Learn to say ‘no’, build personal boundaries, put themselves first, not let people use them, and not be afraid to express their desires.
- To hear yourself and your body, to get to know yourself better, and to discover the sphere of self-realization.
- To quickly and ecologically live through negativity, get rid of anxiety, cope with emotions, and achieve the state you need now.
In Lora's course, perfume plays a leading role alongside psychological practices, exercises, and meditations, and perhaps only she, as the founder of a perfume brand, could combine them.
'With the help of meditative practices, we can get into the necessary emotional state, and with the help of fragrances, we can anchor it. The sense of smell is the only one of the senses that transmit signals to our brain without preliminary processing. For each scent, we store a reaction in our memory,' says Lora.
'When Lora told me about her idea to emphasize and enhance a woman's resource states with fragrances, the concept resonated with me. A woman has so many beautiful sides - femininity and strength, lightness and daring. Every woman in the world can reveal all her states by embracing her true nature rather than playing a social role,’ says Fernanda Russo, who became the collection's perfumer.
Fernanda, who also teaches perfumery, adds that perfumes, essences, and fragrances awaken old memories and take us to those fabulous states when we feel good. She urges us not to be afraid to inhale fragrances because they are like paint for an artist - to paint a picture, you will have to smear yourself with this paint. Fernanda is convinced that fragrances resonate with our senses and body as strongly as live music, changing our mental states from the inside.
‘I got a degree in pharmacy, and after my studies, I continued to study herbal medicine, aromatherapy, and holistic therapy. All this made me get closer and closer to the use of aromatic and perfumed substances, to the point where I started learning how to use them correctly in an Italian production laboratory. I perfected perfumery techniques, recipes, and formulas in this field, and in 1994 I started creating perfumes in my workshop,’ says Fernanda.
To create the I am collection, Fernanda transported herself to each of the states described by Larysa, imagining herself as the main character in the stories, and then used her pharmaceutical knowledge and her perfumery experience to help other women to be transported to the same state as quickly and intensely after wearing the perfume.
