The I AM Collection is the embodiment of eight female states in fragrances: seductive, successful, easy, beloved, daring, valuable, dreamy, feminine. These states formed the basis of the author's training for women, 8 States of a woman, created by Lora. Their conscious living and soft switching depending on the context helps a woman feel happiness and fullness of life.

Each of the fragrances is an anchor for emotions and memories. Every time you use a perfume, you are transported to the state that it symbolizes. 

Fernanda Russo worked on this collection in her Florentine laboratory. Before creating each of the formulas, the Italian perfumer entered a "state", lived it and, like an artist, connected the chords according to feelings. Every stage, careful selection of raw materials from Italy and France, precise weighing, maceration, filtration, sample book – it’s all handmade. Perfected to perfection, until the composition begins to “breathe” with its own mood.