Presentation of the logo redesign and updated packaging

Presentation of the logo redesign and updated packaging

We are excited to present a new stage in our development – a logo redesign and updated packaging. From now on, we further emphasize elegance, transformation, and deep emotions, which are reflected in our new identity and bottle designs.

The new logo is complemented by a monogram in the form of a mirrored image of the first letter, resembling a butterfly – a symbol of transformation and inner change. This image reflects the brand’s philosophy, as each Bibliotheque de Parfum fragrance aims to help a person discover new sensations and dive into their unique world of emotions.

"We wanted to convey through our logo and monogram the symbolism of transformation that happens to every person through fragrance. Our perfumes are the key to unlocking new facets of oneself," shared Laura Nekrasova, the brand’s founder.

 

Shape and Color

Preserving the unique book-like shape of the packaging, the primary color chosen is deep blue – one of the five colors previously used in the brand’s palette. The bottle labels are made on a metal base and have a restrained and refined appearance: a white background with elegant gold accents.

"The blue color symbolizes confidence, calmness, and nobility – the qualities we want to convey to our clients along with our fragrances," comments Laura Nekrasova.

 

Subcollections of Fragrances

The entire fragrance line is now divided into five subcollections, each representing a specific state or emotion: confidence, lightness, nobility, luxury, and passion. Each subcollection is represented by its unique ribbon color.

Men’s Collection

In addition to the women’s line, the men’s fragrance collection has also been updated with the new design. The refined bottle with sleek lines and a classic cylindrical cap emphasizes elegance and style.

 

About the Brand

Bibliotheque de Parfum is a Ukrainian niche perfume brand that embodies the combination of fragrance and emotion, helping people find harmony between their outer and inner worlds. The brand is known for its creative approach to fragrance creation and its special attention to detail.

"Our fragrances are not just scents; they are memories, emotions, states of the soul. We strive for each fragrance to help you immerse yourself in a world of your own feelings and stories," says Laura Nekrasova.

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